@Mike,

That's an interesting point, and one I discuss in more detail here:
http://www.puppetsinmelbourne.com.au/faq.php/2009/09/01/what-s-the-best-method-for-buying-puppet
(soon to be moved to the School of Puppetry site).

Actually, I think the trend of people using videos as well as photos is aiding in selling puppets online. In a video, people can see how the puppet works, as well as having a 3D view of the item. In my opinion, it's no worse than browsing Amazon for books instead of going to a bookstore.

... School of Puppetry on Where to buy Folkmanis puppets in Australia?
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